"The one-and-half-hour episode of MEK anchored by movie icon Nagarjuna recorded an all time high of 9.7 Television Viewer Rating (TVR) last week. The show has garnered the top four positions in the nonfiction category since its launch," read a statement from a regional channel.

The data was compiled by Television Audience Measurement (TAM), which added that the show has maintained ‘an average of 6.7 TVR’.
On the regional channel, the show has superseded blockbuster films with its GRP. ‘Meelo Evaru Koteeswarudu’ contributed 110 GRP last week for the channel. The highest ever GRP contributed by any blockbuster movie till today in the last two years is only 104 GRP," added the statement.

The channel has made interesting creative twists to make the show more engaging with audiences as well as the participants. MEK has completed eight episodes so far.


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