The Lok Sabha poll will be held in nine phases from April 7 to May 12. And politicians will be out in full force to gain confidence of the masses. Whatever may be the election results, fashion designers vote for Modi as their favourite best-dressed politician.

Known for mostly donning a half-sleeved kurta and pyjama in shades of blue and orange, the Gujarat Chief Minister has, at least in the fashion sweepstakes, certainly defeated politicians like Congress Vice President Rahul Gandhi and Aam Aadmi Party leader Arvind Kejriwal.

"I feel Narendra Modi is the most well-dressed amongst them all. Just like his visionary approach, his fashion sensibility also reflects in his clean and crisp dressing style. He carries himself with elan and has a certain aura about himself," designer Poonam Bajaj said.

In addition to designers' votes, merchandise store also favours the Gujarat CM. The Hyderabad-based store says 8,360 out of its 10,000 users bought NaMO merchandise.

In Mumbai 5,869 out of 10,000 users bought NaMO merchandise, while Delhi and Bangalore favoured AAP as 7,165 out of 10,000 users bought the party's merchandise.

Asked to pick her favourite, designer Pooja Motwani promptly said, "Of course Narendra Modiji. His style of carrying the Nehru jacket, which is really in nowadays...youngsters and elders everyone is following the trend. His kurta styles are good too."

Fashion organisation India Federation for Fashion Development's designer Swati Mehrotra liked his "real Indian politician look. Modi's Jawahar jacket and khadi kurta is the real Indian political look," she said.

Designer Ritu Chabbra too voted for Modi's khadi apparel. "He is always properly dressed. The kind of clothes he wears are made of khadi, which gives a patriotic feel," she said.

A Modi follower has also launched a website titled, which offers kurtas and accessories inspired by the politician.

"The website was launched in the last week of December 2013. It's been doing well since then. We offer Modi kurtas in seven to eight colours like black, sky blue and dark blue apart from mugs, t-shirts and other products," said Janardan Tiwari, its founder and promoter.

He chose to sell such kurtas through the site because he wanted the apparel to reach the masses.

"These types of kurtas are also available at Ahmedabad's Jade Blue, but the prices are very high. They cost around Rs.5,000. You can find the same type on our site for between Rs. 899 and Rs. 1200," Tiwari pointed out.

Indian politicians are often recognised by their well-ironed kurta pyjamas and Motwani suggested Kejriwal should go for a khadi-cotton combination a la other politicians.


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