"A new foundation named 'NDDB Foundation for Nutrition' will be registered for this purpose and it will work with milk cooperatives to provide milk to school going children," NDDB Chairman T Nandakumar told reporters.

He added that the idea is to start the concept of 'gift milk', where corporates can start providing milk to underprivileged children as a part of their CSR (Corporate Social Responsibility) programme.

"We will give preference to schools in poorer areas of the country. The program will provide a transparent electronic platform to connect people who want to participate as donors in the initiative," Nandakumar cited.

The NDDB Chairman noted that undernourishment remains a major concern in India, earning the country the embarrassing distinction of launching a successful Mars mission but failing to alleviate undernourishment concerns. He said NDDB will use the educational infrastructure to help target this concern by adding good quality and safe milk to the buckets of meal for school children.

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