"I confirm that we have decided to end our partnership with the IAAF Kids Athletics program with immediate effect," Nestle spokeswoman Lydia Meziani said in an email.
     
"This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF," she added.
     
Nestle, the world's largest food company, became in 2012 the main sponsor of a program aimed at promoting athletics for youths worldwide. But Meziani said Nestle decided to 'terminate (its) existing relationship with the IAAF' because a continued partnership 'could negatively impact reputation and image'.
     
The IAAF is facing crises on multiple fronts, including widespread allegations of corruption and bribery under disgraced former boss Lamine Diack.

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