In less than two weeks of its launch, the app called SLMMSK has been used in more than 6,000 Instagram photos and has made it into the top-100 free apps on the Russian App Store.

Developed by Vladimir Shreyder, the creator of the famous Glitche app, the app includes a face recognition algorithm.

It has 10 facial filters - from a semi-transparent puzzle to extended emoji icons. The new application is a response to the selfie culture that has invaded internet space over the last few years, media reports said.

Developers hope to release a full version of the app this month.