New Zealand is co-hosting the event with Australia and will stage 23 games in seven cities, including two quarter-finals and a semi. "Interest is building really rapidly," Sports Minister Jonathan Coleman told media.
"The Black Caps have had a great summer, we've sold more than 300,000 tickets of the 400,000 available in New Zealand. It's all go, people are really excited about the tournament, about the visitors coming here and we're quietly optimistic about the Black Caps chances."
The tournament is a rare moment in the spotlight for cricket, a sport which comes a distant second to rugby union in the popularity stakes of a land obsessed with the mighty All Blacks.
Instead, this weekend's launch of the Super 15 rugby season has been overshadowed as pundits and talk back radio callers debate the composition of the New Zealand pace attack in the tournament's opening game against Sri Lanka on Saturday.
"You go around the beaches and the parks and there's kids and families playing cricket," New Zealand Cricket chief executive David White said.
"We've worked really hard on engaging with the public. It's really gotten momentum in the country and there's a real buzz in New Zealand at the moment. We just can't wait for the tournament to start."

Latest News from Sports News Desk