The 20 finalists from six countries were required to wear headscarves. All of them were covered from head to toe and were required to stroll up and down. They also do a catwalk in elaborately embroidered dresses and stilettos before audience comprising religious scholars and other devout Muslims.

A panel of judges chose the winner on the basis of how well she recited Quranic verses and her views on Islam in the modern world. The pageant was held in a shopping mall in Jakarta.
Thousands have taken to the streets in Indonesia in recent weeks to protest Miss World, denouncing the contest as “pornography” and burning effigies of the organizers. Eka Shanti, who founded the pageant three years ago after losing her job as a TV news anchor for refusing to remove her headscarf, describes the contest as “Islam’s answer to Miss World.”

While the event in a Jakarta shopping mall paled in comparison to Miss World on the resort island of Bali where scores of contestants are competing, Ajibola was nevertheless overwhelmed.

She thanked the almighty Allah for winning the contest. Ajibola received 25 million rupiah (USD 2,200) and trips to Mecca and India as prizes.


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