Bangalore: Eyeing the vast Indian auto market, Japanese car giant Nissan is aiming to achieve more than double its sales to 1 lakh units this year.
"We are targeting sales of 1,00,000 cars this year, this would be two and a half times more year on year. We have sold around 37,000 units last year," Hover Automotive India Pvt. Ltd Vice President (Sales) Sunil Madalla said on the sidelines of Micra variants' launch.
He said the company aims to sell 2,000 to 2,500 units a month with the new cars. Hover Automotive India Pvt. Ltd. is the sole distributor for Nissan in India to handle sales and marketing, dealer development, customer relationship, management and after sales.
Nissan that operates through franchise based showroom has 95 sales outlets in 77 cities across the country. "We are currently at 95 sales outlets across the country, by the end of year we are targetting 150 sales outlets spread across 100 plus cities," Sunil said.
"Most of our expansion will be in tier III cities as we are fairly well in tier II and tier I cities," he added. Illustrating the petrol and diesel mix of Nissan cars, he said: "Petrol mix has increased over the last six months, currently it is about 30 percent and we expect it to go up to 40 percent by the end of year. Diesel is about 60 percent."
The company on Monday rolled out two new varieties of cars New Nissan Micra and Micra Active. Micra Active will be available in the price range of Rs 3,56,222 to Rs 4,79,436 (ex- showroom, Bangalore), while New Micra model will carry price tag ranging between Rs 4,88,432 to Rs 7,26,694, both petrol and diesel.


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