Gurgaon: Japanese auto major Nissan on Monday announced the global re-launch of its Datsun brand with the unveiling of hatchback 'Datsun Go', which will be priced less than Rs 4 lakh. (Agencies)
The company, which is reviving the brand after nearly three decades of discontinuing the marquee, said that the car will be available in the Indian market from early next year.
"Today we begin anew chapter in the history of Nissan. Datsun is back. The car will go on sales early next year in India, followed by Indonesia, Russia and South Africa," Nissan Motor Co President and CEO Carlos Ghosn said.
He said that the launch of the Datsun brand in India is part of the company's strategy to increase sales from emerging markets.
"We have a market share of over 1.2 percent in India at present. We are looking to take it to 10 percent in the midterm (2016). We expect Datsun to play a significant role in this," Ghosn added.
The car powered by a 1.2 litre petrol engine has been "fully engineered in India", he said, adding it will be manufactured at the Renault Nissan plant in Chennai. Datsun Go will be the first of several models that will be launched later in 2014 in Indonesia, Russia and South Africa.
Nissan is resurrecting the Datsun brand after it had phased it out in 1986. The brand was sold in 190 countries.
Nissan, which plans to introduce 51 new models by 2015-16 globally, is also looking to expand production capacity in India, either through new plants or the existing plant at Chennai.
Gurgaon: Japanese auto major Nissan on Monday announced the global re-launch of its Datsun brand with the unveiling of hatchback 'Datsun Go', which will be priced less than Rs 4 lakh.