The entry level car, under the popular Datsun brand, is aimed at tapping the first-time car buyers. The company is reviving Datsun brand after almost three decades and the car is expected to hit Indian roads later this year. It is tipped to be priced below Rs 4 lakh.
The first car was launched by State Industries Minister P Thangamani in the presence of top officials of the Company, including Nissan Motor Vice-Chairman Toshiyuki Shiga, Corporate Vice-President and Global Head-Datsun Vincent Cobee and Consul General of Japan Masanari Nakano and others.
"This is a landmark day for all of us at Nissan Motor Corporation," Shiga said.
"This is only the beginning. Following the sales launch of Datsun Go in March, we plan to expand the product range. Datsun will account for 50 per cent of sales for Nissan Motor Corporation in India," he said after unveiling the car.
Cobee said, "This moment is a four years of hard work. We will showcase various colours of Datsun at AutoExpo in New Delhi on Monday. We will also show a glimpse of Datsun Concept car at the AutoExpo."
State Industries Minister Thangamani congratulated Nissan for the car launch and said the government would extend all the support to the automaker.