"We know much about Bihar's golden history, culture, great personalities, traditions and astonishing stories, but the world connected to the Internet doesn't. We are launching the 'Bihar on Wikipedia' campaign for them to strengthen Brand Bihar," Nitish posted on a social networking site.
Asking what people of Bihar were giving back to the state and doing for future generations, Nitish, who ruled for almost nine years, invoked the Internet users, specially the youth, to participate in the campaign.
In his message, he asked them to write about their village or town, its unique culture, history, development, eminent personalities and about every important aspect of the state to enrich the dialogue on Bihar.
"This will not only be a positive step towards creating Brand Bihar, the people of Bihar spread across the globe will also be able to contribute in increasing the prestige of their state through it," he said.
The former Bihar chief minister said that it is time we publicize the truth and strengthen Brand Bihar.
"Different types of myths about our state have been circulated, but the correct thing remains unknown. Let us unite on the occasion of Independence Day and do something to increase our prestige and strengthen our identity in the world," he added.