"We don't plan to launch Smartphones exclusively for online sale at the moment so as to maintain market equilibrium and to protect the interest of our offline and online traders both. Currently, Sony India has a very robust channel of 10,000 dealers and distributors pan India for the smartphone category to cater to our customers," Mukesh Srivastava, head of product marketing at Xperia division, said in a statement.

Sony, which has again shifted its headquarters, this time from Sweden to Tokyo after a similar move in 2011 out of London, unveiled two mid-range smartphones this week. It faces competition from Xiaomi, Honor, YU that have come out with flagship-like products at low prices.

At a mid-term corporate strategy meet in the middle of February this year, Sony revealed that it is going to try and position return on equity as its primary key performance indicator and will set a target for more than 10 percent. The company also said it will also target a consolidated operating profit of more than 500 billion yen ($4 billion )for the Sony Group in financial year 2016-17.