"If you see the net, most of it is sponsored, nothing is free in this world," Vodafone India Managing Director and CEO Sunil Sood said
The MD and CEO of country's second largest mobile operator said the telcos need to penetrate data and has to adopt many ways to do that.
"We need to penetrate data...data is not as easy as voice...we have to give freebies to encourage people to use," he added.

Asked of net neutrality, Sood said the company supports net neutrality and net equality.
"The rules of the game can be decided by the government, we are open to suggestions, we are open to debate and let a knowledgeable panel decides...all we want to say is there should not be differences, there can't be different rules for the same service," he said.
Vodafone India reported a 12.6 percent jump in its total revenue at Rs 42,526 crore for the fiscal ended March 31, driven by strong customer additions and growth in data revenues.
The company had reported a total revenue of Rs 37,777 crore in the last financial year. The data (browsing) revenue for the reported fiscal stood at Rs 5,690 crore, a growth of 65.5 per cent year-on-year.
Data now contributes 15 percent of service revenues whereas Vodafone Business Services contribute 13 per cent of 0service revenues. Last year, data contributed 10 percent of service revenues.
Vodafone has a customer base of around 184 million, with nearly 97.9 million in rural areas and 19.4 million 3G customers.