Eddy and CNE also announced the launch of Ben 10 tablets in India, designed to provide hours of learning and entertainment to children. Ben 10 is an animated action series that has become a global licensing phenomenon and has been one of the network's biggest franchises since its launch in 2005.

The tablets are powered by the Intel Atom Processor and are pre-loaded with award winning content from Cartoon Network and POGO. They also come pre-loaded with books and learning games. Both tablets are targeted at children aged 3 and above.

The two tablets run on Android 4.2.2  created specifically keeping a child's learning needs in mind. The Ben 10 tablet and Creativity Tablet are priced at Rs.9,999 and Rs.8,999, respectively, with limited period launch offers and discounts worth Rs.4,000. They will be exclusively available at Amazon.in and eddytablet.com.

"Our tablets provide excellent and fun content to bring out and nurture the superstar that lies in every child. Instead of spending thousands of rupees on toys, video games and other merchandise, parents can gift their kids one of these tablets that not only provide unlimited learning and entertainment, but are also much safer compared to any other tablet," Bharat Gulia, co-founder of Eddy, said in a statement.

Siddharth Jain, managing director, South Asia, Turner International India Pvt Ltd, added: "Through Cartoon Network Enterprises, we have always aimed to extend the traditional notions of licensing and merchandising.”

"The Creativity and Ben 10 tablets will not only entertain kids with games and videos but will also provide an impetus to learning new skills and garner knowledge in a fun and familiar tech-based environment," he said.