The six groups identified by researchers from the University of Sheffield in Britain are young males who were heavy drinkers, middle-aged individuals who were unhappy and anxious, older people who despite living with physical health conditions were happy, younger healthy females, older affluent healthy adults and individuals with very poor health.

"Policies designed to tackle obesity and encourage healthier lifestyles often target individuals just because they are obese. But a focus on just the group as a whole is not very efficient," said lead researcher Mark Green.The research showed that those in the groups that we identified will respond differently to different health promotion policies, he pointed out.

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