Earlier, the company discontinued this categories but it is speculated that the boost in TV industry forced Flipkart to come up with this segment again. The website is offering a large number of electronic brands to choose from.

Cash-on-delivery facility is also available on purchase of televisions. The television segment of Flipkart is installed with a number of interactive options for users who have queries regarding online TV purchase.

Flipkart, earlier this week, launched its app for Windows Phone platform. Flipkart app is already available to Android and iOS users.

Country's leading e-commerce player Flipkart, previously, said it is receiving over 20 percent of its orders from mobile phones on the back of growing penetration of smart phone users who prefer buying merchandise through m-commerce mode.