This new feature doesn’t come as a surprise. Google has been trying to push its ‘Ok Google’ voice commands, just like Apple has been integrating Siri into most of its products.

On Saturday, first set of partners for custom Google voice actions on Android was launched. This feature will enable people to say things like ‘Ok Google, listen to NPR or Ok Google, show attractions near me on TripAdvisor,”.

It is testing the feature with limited partners including NPR One, TuneIn, Zillow, Flixster and TripAdvisor.

The voice service recognises around nine languages including English, French, Italian, German, Spanish, Japanese, Korean, Portuguese and Russian. The feature comes with a single API key that supports multiple devices such as phones, tablets and Android Wear-based wearables.

The voice commands are fairly restricted even within the apps that are supported.