The perfume is marketed by retail company The Perfume Shop. It has sold the perfume more than any other scents this year in Britain, reports a website.

"The success of 'Our Moment' is something One Direction is very proud of. The incredible level of sales we've seen so far of Our Moment and the overwhelming feedback given by fans is a reflection of the band's involvement in every stage of its creation and their desire to make a personal and unique product for their fans," said Faye Langworthy of One Direction's management firm.

(Agencies)

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