According to a latest study by retail IT solutions provider Ginesys, 27.5 percent of organized apparel retailers have adopted e-commerce in one form or another.

The report title "E-Commerce adoption by apparel retailers-2013" said, around 20.1 percent of organized apparel retailers are present on multiple online platforms indicating growing importance of the online shopper.

Moreover, a growing percentage of players are contemplating entry into e-commerce as a long term option.
Giving details, the report said around 12.8 percent of organized apparel retailers have invested in their own e-commerce infrastructure, while 13 percent of such players have undertaken the investments necessary to set up their own e-commerce infrastructure.

"Retailers have realized that a major chunk of the target consumer base is now online," said Ginesys CEO Prashant Lohia, adding "organized retailers with their pan-India bandwidth and large resources are rightly placed to tap into this opportunity."

About 20.2 percent of organized apparel retailers are present on multiple online platforms including their own sites and third party marketplaces. The report that covered organized apparel retailers with revenues between Rs 30-100 crore further noted that 7.3 percent of retailers who own e-commerce sites are also present on secondary platforms, indicates a major trend of selling through secondary e-tailers /online marketplaces.

According to the report, tapping the online route is seen both as a standalone and supplementary strategy by the organized apparel retailers considering that a major chunk of people are shopping online.

(Agencies)                                       

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