OnePlus One sports a 2.5GHz Qualcomm Snapdragon 801 processor, 5.5-inch display, 3GB RAM, 64GB memory, 13MP rear and 5MP front camera, 3,100 mAh battery, 4G support and NFC.
It runs CyanogenMod 11S, a custom aftermarket version of Android, developed by Cyanogen.
Users in India will receive India-specific invites through OnePlus and The two platforms have been integrated so that invites can be used to purchase the device exclusively on eCommerce major,
OnePlus is developing its own version of Android Lollipop-based OS (the latest version), which will be released for Indian users next month. A final build of the OS will be released in February next year.
The company has partnered with HCL Care to offer after- sales service across 20 cities in India.
India, which is one of the fastest growing smartphone markets globally, is also one of the most lucrative opportunities that handset makers are vying for.
In the last few months, new players like Xiaomi, Oppo and Jolla have entered the Indian market to challenge established players like Samsung, Micromax and Nokia (now Microsoft Devices).
According to IDC, about 44 million smartphones were sold last year. For 2014, it expects the number to cross 80.57 million units.