New Delhi: As the festival of Diwali inches closer, footfall at markets and shopping has increased with shoppers not only purchasing expensive items they have been longing, but also to buy simple articles to maintain the garishness of the festival.

However, Diwali shopping is not just about bracing shoulders in the crowded market place. There are many who are shopping from the confines of their home through internet, and if the number of people doing business is any indication the trend is catching up very fast.

The fad of internet shopping is catching fast among the youths, especially among working professionals who are looking for some easy way to go for shopping this festive season. From decorative puja thalis to designer diyas, lamps, scented candles, sweets, dry fruits, gift hampers, Laxmi-Ganesh idols, chocolate hampers, internet is making people experience new mode of Diwali shopping.

What attracts the tech savvy consumers is the variety of items offered by the shopping portals. Thousand of online shopping companies are giving their consumers freedom to choose variety of items from their personal PC. Offering quality products, online shopping stores have various categories under which common Diwali items with latest designs are on display.

With just one click of mouse, internet users can add as many articles to their cart they wish to buy. Interestingly, the wide range of products can be searched by keywords, searched by price, by category; whatever the shoppers tend to choose to and make purchases directly from shopping site.

The most noticeable items on these portals are the beautifully decorated 'Pooja Thalis' and metal idols of Laxmi and Ganesh. Thalis (Plates) decorated with colourfuls gems and laces are available on internet at reasonable rates.

“What can be more user friendly than getting your choice of a product with latest designs at one click," points Deepti Sahu, a Noida resident.

With designer puja thalis and gift hampers being the common choice of the buyers, leading online shopping stores are also giving options to buy electronic products like TV, refrigirator, washing machine and kitchenware commonly purchased during Diwali.

They also have items which suit the taste of Generation Y like mobiles, iPods, laptops, cameras and other gadgets.

Giving tech savvy consumers a never before experience, online shopping companies are giving facility to send gifts and cards to the ones you wish to send your Diwali greeting. 

Many search engines give festive bonanza on thousands of products enabling customers to search for thousands of products and to look out for the best deals.

Net savvy Pallav Bajpai says, "Online shopping is attractive owing to its discount rates, free gifts shopping, low prices and product selection. More so, it gives you an access to thousands of product at the same time."

The Information Technology has been the growth engine of the country’s economy for the last two decades, thus changing the face of shops in the cities – from kirana stores to departmental stores to shopping malls. And now it is changing the build up to the festivals and traditional celebrations.

Archana Mishra