"Digital marketing through community-curated content is a rising trend, and will help e-commerce platforms grow relevant customers," Coolio Co-founder and Chief Executive Mangesh Panditrao said.
    
Inspired by the likes of social platforms Pinterest and Tumblr, Cooliyo is a community-curated collection of products across online stores, he added.
    
The portal is owned by two-year-old start-up Shoptimize India, which is an end-to-end e-commerce solutions provider for retailers looking to set up an online presence and acts as an aggregation of hand-picked products.
    
Cooliyo offers niche e-retailers a common platform with industry biggies such as Flipkart, Amazon, Snapdeal and Jabong to showcase their products.
    
As consumers spend more time and money online for social networking, shopping, entertainment, and services, consumer behaviour and usage patterns are likely to become increasingly important to gauge, according to a report by Goldman Sachs.

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