The company, a subsidiary of Oplus Taiwan, has launched the handset exclusively on the homegrown online marketplace Snapdeal.

"This is the second product that we are launching in partnership with Snapdeal. Our tablet XonPad 7 got very good response from consumers," Oplus Technologies India CEO Soumitra Gupta said.

Gupta added that with the rapid expansion of e-commerce in India and growing internet users, brands like Oplus get a large audience at competitive prices, which helps them to concentrate their energies and capital on creating a better smartphone experience for consumers at affordable prices.

"Of about 600 tablet brands on Snapdeal, XonPad 7 is among the top selling tablet brands, which itself speaks about the product and the company. Our second association takes this relationship to the next level," Snapdeal Senior VP (Electronics) Tony Navin said.

Powered with a MediaTek 6582 Quad core 1.3 GHz Cortex A7 processor, XonPhone 5 sports a 5-inch capacitive multi-touch screen, 1 GB RAM, 8 megapixel rear camera with LED Flash and a 2 MP Front Camera. It is powered by a 2,000 mAh battery.

The smartphone runs on Android's latest Kit Kat operating system and has an internal memory of 16 GB. Its also has a micro SD card slot for up to 32 GB capacity.