Oppo Joy Plus sports a 4-inch display and sports a 3 megapixel rear camera and a 0.3 megapixel front shooter.

Oppo Joy Plus is powered by a 1.3GHz MediaTek MT6572 dual-core processor, 1GB RAM, and has 4GB storage expandable upto 32GB with a microSD card.

The smartphone runs on ColorOS 2.0 based on Android 4.4 and gets its power from a 1,700mAh battery.

"Our aim at OPPO India is to provide our customers with ground-breaking technology at affordable prices. The Smartphone market in India is constantly evolving and we intend to reach across sections through our budget Smartphone, Joy Plus. We are looking at aggressive market penetration this year and we are confident that Joy Plus will provide our customers more personal and reliable mobile experience," Tom Lu, CEO, OPPO Mobile India said in a statement.

OPPO celebrated the 1st anniversary of its entry into the India market in Febrauary tihs year.

OPPO entered the India market in early 2014 with its flagship device OPPO N1, launched by brand ambassadors - Bollywood stars Hrithik Roshan and Sonam Kapoor, and is now a leading player in the India mobile market.

Currently OPPO is present in 5000 retail outlets, in more than 20 major cities across India as well as major sites online. OPPO also plans on opening exclusive showrooms and stores as a part of their growth roadmap in India.