Kolkata, Jan 19 (Agencies): Swedish direct marketing beauty products company Oriflame today said the company is set to organise the country's biggest-ever fashion show in New Delhi on February 9, with a guest list of around 10,000 people.

"We are going to host the biggest fashion show on February 9 in New Delhi with an audience of around 10,000 people. It will be by renowned fashion designer Rohit Bal," Oriflame India Marketing Director Sharmili Rajput said here on Wednesday.

The event will mark the 15th year of the company's existence in India and will witness participation by Oriflame's consultants and direct selling executives across the country.

Speaking about the company, Rajput said Oriflame's India business has registered 30-40 per cent compounded annual growth over the past few years inspite of the global slowdown.

"We are going to introduce some 350 products this year. The current product basket is 650 products, but some of the existing products will be phased out to keep pace with the latest trends," Rajput said.

Oriflame claims it is the leader in the direct marketing beauty segment in the country.

The East and North-East region contribute around 40 per cent of Oriflame's sales in India, Senior Area Manager for the Eastern Region Erik Stenback said.