The fire broke out on Thursday in a warehouse on the fourth floor of a small merchandise wholesale market in Huidong County.
It had been put under control by evening. More than 17 people were killed in the incident and a fire fighter was seriously injured, the report said.
More than 20 fire engines were pressed into service.Rescuers had been searching throughout the night for people trapped in the building.
However, the cause of the fire was still under investigation.

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