The company introduced the first-of-its-kind 'Diwali Home Buying Fest' from November 3 to 9, extending special promotional offers on purchase of property from over 200 real estate projects.

"We were the first marketplace to introduce the real estate category and this Diwali has affirmed our commitment to further increase our assortment under this category. We are changing the way India shops in each and every category of products and services," said Tony Navin, company senior vice president, partnerships and strategic initiatives.

The average value of houses booked on the platform is Rs 55 lakh, Snapdeal said, adding that "customers from Delhi NCR, Mumbai, Navi Mumbai, Thane, Bangalore, Kolkata, Chennai, Hyderabad and Pune have initiated the purchase process with partner builders".

Snapdeal's new platform features map-based search, project segregation on the basis of location and convenient inventory booking. The company also offered price-saving deals of up to Rs 500 off per square feet on base selling price, waiver of car park reservation charges, free modular kitchen and air conditioners in bedrooms.

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