The P55 Novo sports 5.3-inch HD display and will run an octacore 1.4GHz processor with a support of 1 GB-RAM and 8 GB of internal memory that can be expanded up to 32 GB. It brings on board a 13-mega pixel rear camera with triple LED flash for low light photography. In addition, the 5-mega pixel front camera will also come with an LED flash enabling the device to click better selfies.

On connectivity front, the device supports 3G, Bluetooth 4.0, Wi-Fi, FM radio and Micro-USB. The smartphone gets its juice from a 2500mAh battery. The smartphone will sport an integrated infrared (IR) blaster that allows the handset to send various commands to the infrared-based TV, set-top box, air conditioners or any other such equipment with IR sensing capability.

"With consumer priorities changing radically, we believe in enhancing  customer experience by providing them with smart technology on the go," Manish Sharma, managing director of Panasonic India said.

"With the new smartphone, we are here to to offer a new dimension wherein  the model has been specially designed to provide easy accessibility to consumers  looking for a single app to control all home devices," he said.