The tongue-in-cheek nod to martial arts movies is a plug for Samsung Pay, a technology to be rolled out in the United States later this month that allows customers to pay for goods by simply placing their handsets on or next to a point-of-sale terminal.
               
Since its Aug. 20 launch in South Korea, Samsung says the service is beating internal expectations by averaging 25,000 new users and more than $620,000 in transactions per day.
               
The world's top smartphone maker is trying to push into mobile payments, a sector seen by researcher IDC as being worth $1 trillion in 2017, as part of a drive to stem market share losses to Apple Inc, Huawei Technologies Co  and Xiaomi Inc.
               
Gartner says Samsung's global smartphone market share fell to 21.9 percent in April-June from 26.2 percent a year earlier.
               
Samsung Executive Vice President Rhee In-jong said in an interview the firm will likely launch new mid and low-tier smartphones compatible with Samsung Pay next year. "The way to protect pricing power, even for low-end or mid-range phones, is to offer a service that users can't get elsewhere," he said.
               
The firm hopes the new service will set its phones apart from competing devices and compel users to pay a bit more for the universal convenience it offers. But with Apple already offering payments and others like Google Inc preparing to launch Android Pay, some analysts say Samsung's relatively late entry and weaker software ecosystem pose challenges.
               
"Samsung Pay is a necessary step in the right direction but it doesn't guarantee increased sales of smartphones for the company," said IDC analyst Shiv Putcha.
               
Apple and Google did not respond to requests for comment on how they perceive Samsung's mobile pay services.