The Pepsi Emerging Player Award has been instituted by the company in partnership with the BCCI to promote budding stars at the tournament.

Bright new faces below the age of 26, with five or less ODI matches, and 25 or less IPL matches under their belt will be eligible for this award and the winner will be chosen at the end of the tournament through a mix of a weekly leaderboard, public vote and the selection of the commentators.

Deepika Warrier, vice president - Marketing, PepsiCo India said, "Pepsi is an iconic brand that has always celebrated India's aspirations, dreams and attitudes. Our latest campaign is a salute to this attitude and confidence of the 'now' generation, backed by the stalwarts. Our commitment to create a gateway of opportunities for Emerging Talent has been a key focus this year."

The cola giant is also set to release a television commercial featuring Virat Kohli and Indian skipper Mahendra Singh Dhoni.

(Agencies)

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