To stay connected one has to just grab a multi-serve pack of a range of PepsiCo beverage or food brands and look for the code at the back of the label or inside the pack, SMS the code to 9818181234 and get Rs 10 talk time or go online on and enter the code to redeem free talk time of Rs 15, instantly.
This offer is available on PepsiCo's beverage brands Pepsi, 7UP, Mirinda Orange, Mountain Dew or Slice and food brands Kurkure (Rs 30 pack, all flavours) and Lay's (Rs 35 pack, all flavours).
The offer is valid for prepaid (both SMS and online recharge) and post-paid (online recharge only) connections.
Pepsi and Lays brand ambassador, Ranbir Kapoor, will feature on the small screen in a fun ad-film "Is T20 season harr koi jeetega".

As Ranbir Kapoor bumps into excited fans celebrating their team's victory, he realises that everyone from Mumbai to Chennai and Kolkata are celebrating a win. Ranbir is intrigued that if everyone has won then who has lost. He picks up the promo products, SMSes the code only to realise that there is assured talktime on every pack and that this T20 season "Harr Koi Jeetega".
"We are happy to partner PayTM to deliver consumer value via talk time across our wide range of food and beverage brands. With the T20 season in full swing this summer, our food and beverage brands experience a significant increase in in-home consumption. We are sure this powerful activation across markets will drive consumer affinity for our brands," said Deepika Warrier, vice-president – Marketing, PepsiCo India.


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