London: Animal rights group PETA has launched a billboard campaign slamming Reality TV star Kim Kardashian's love of fur coats.

The 31-year-old 'Keeping Up With The Kardashians' star has regularly been spotted wearing such jackets this year, despite already being chastened by the group, who named her their worst dressed person of 2010, reporteda leading daily.

And in the emotive advertisement the group has a cute picture of two fox cubs, with the statement, "Kim these babies miss their mother. Is she on your back."

In addition to the adverts, the animal rights organization has also blasted her on their website.

"Kim knows that animals on fur farms are beaten, electrocuted, and often skinned alive. We've explained it to her, and she's watched a video expose that was filmed inside fur farms. When Kim is ready to put an end to her relationship with fur, PETA will be happy to take her discards and donate them to the homeless," said Lisa Lange, Senior Vice President, PETA.

Ironically she turned out to support a PETA campaign poster against fur which featured her sister Khloe earlier this year. She posed with her sister next to the picture in 2008 that states 'Fur? I'd Rather Go Naked', after her younger sibling stripped off for the charity.

It is the second time in recent days the Kardashians have been involved in a fashion flare-up. It was claimed the Institute for Global Labour and Human Rights had criticised the family for using Chinese sweatshop labour to produce their fashion lines.

However the group's executive director Charles Kernaghan later spoke out to say the allegations could not be proved, that he had been speaking about conditions in the country in general, and that his words had been twisted.

Kim's representative has yet to comment on it.