London: Hugh Hefner seems to have moved on from his latest relationship disaster and has announced Shera Bechard, a Playboy bunny, as his new girlfriend.

It is reported that the 85-year-old magazine mogul, who was dumped by his fiancee and former Playboy bunny, Crystal Harris, 25, just three days before their wedding, has taken to the social networking site Twitter to reveal his latest girlfriend,

"Shera is both our November 2011 Playmate & my new girlfriend," tweeted Hefner.

The business tycoon, who was earlier involved with Anna Sophia Berglund, had referred to her as his "best girl" and even moved her into his bedroom at the Playboy Mansion.

In a previous message, Hugh called 27-year-old Anna, who starred in 2009 movie 'Sweet Karma' as a mute Russian girl, as "darling".

He had also described Anna, who was named Playboy Playmate of the Month for January 2011, as "one in a million".

"With Crystal gone, Anna is my best girl, but she's also Crystal's good friend. Anna is really one in a million." wrote Hefner earlier.