Mumbai: Sports management company Professional Management Group (PMG) has signed Abhinav Bindra, India's only individual Olympic gold medallist, under which it will be exclusively looking after the rifleman's brand endorsements and other commercial commitments.

Chaired by cricket legend Sunil Gavaskar and co-owned by Adman Sam Balsara and outdoor specialist Noomi Mehta, the company will focus on Bindra's image building and reputation management, a media release said.

"With the London Olympics coming up next year, we believe that Abhinav is the right role model for medal aspirants in various disciplines. The hopes are high for the country and Abhinav has given every Indian the confidence that we can compete with the best in the world. We believe that Abhinav's leadership and his unflappable attitude are in sync with what we stand for as a company," said Gavaskar.

"I am very excited to have signed the deal with a company of PMG's repute. I am also elated that I would be associated with a legend of the stature of Sunil Gavaskar.

"I am sure we are going to have a great partnership working together. I look forward to a successful Olympics and hope to inspire the growth of other sports in the country," says Bindra, who is expected to lead India's challenge in London."

PMG had recently launched its celebrity management vertical by signing up India opener Virender Sehwag.