"Political advertisements on social media might engage and entertain me but that is not the critical factor that will make me vote for them," says K Mallikarjuna Gupta, a student of Jamia Millia Islamia.

"A good ad campaign prompts me to know more about the party or the candidate and it might also influence my vote," says Vineet Ramakrishnan, a sports writer.

"I engage in a lot of discussions with my peers on social media. We basically discuss politics but I won't endorse a cause or show my allegiance to any party until I am sure about it, no matter how many likes or shares a post has got,” he added.

Vasanti, a local resident, said the social media cannot be ignored.

“It has to be encouraged. The virtual platform is still not used as a credible pedestal by our political parties for taking a stand on or for clarifying issues. It is mainly used to quell controversies, listen to complaints and to level charges against each other,” added Vasanti.

(Agencies)

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