While all the details of Ponam Pandey’s deal with Viacom 18 is under wrap, the production company wants to use the "high-visibility factor" of the former Kingfisher model to give its film a boost.

This is the first time that a celebrity who is not the part of the project is invited to promote the film.
"Viacom 18 has planned a big bash on December 10, where Poonam Pandey will share the platform with the film's leading lady Dimple Kapadia. Poonam Pandey is expected to whip up provocative interest in the film," sources said.

She is promoting the film in her own way that would allow the guests to get an eyeful of the event.

Poonam Pandey is all set to sign a film with Viacom 18, report said.


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