Los Angeles: Pop diva Madonna is reportedly planning to launch her own fragrance.

Madonna is said to be in 'serious discussions' with Coty, which developed perfumes for Beyonce Knowles, Jennifer Lopez and Lady Gaga to create her own line of scent under her brand Material Girl, according to reports.

Madonna already has her own range of apparel line, nail polish, lip gloss, body sprays and lotions.

(Agencies)