Shimla: Public relations professionals need to keep themselves updated to meet the new challenges of globalisation, Himachal Chief Information Commissioner (CIC) Bhim Sen said on Tuesday.

"PR has become an integral and inseparable part of every organisation...Under the present circumstances there is a need for the PR professionals to update themselves with latest trends and technologies," he said, speaking at the concluding session of 34th All India Public Relations Conference here.

Speaking on the theme 'Communication Strategies for Travel and Tourism', he said after power and horticulture sectors, tourism sector generates maximum revenue for Himachal.

He said travel and tourism had powerful impact on shaping the local communities and strengthening national economies which calls for proactive role of PR strategies.

Earlier, High Commissioner of Mauritius Arye Juggesseur, in his presidential address said continuous innovation is required in tourism sector.

He said that such interactions would help in building a stronger relationship between India and Mauritius.

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