New Delhi: Following the financial dispute between Prasar Bharti and Neo Sports, lakhs of television viewers had to miss live telecast of first ODI match of the ongoing India-England series played in Hyderabad for first 15 minutes on Friday.

Due to delay in up-linking from the Information and Broadcasting ministry, viewers missed first three overs of the match between the two teams.

Initially, Neo Sports called it a technical failure but later on blamed Prasar Bharti for making unreasonable demand at the last moment. India beat England in the first ODI of five matches at the Rajiv Gandhi Stadium in Hyderabad on Friday.

Even after the match started, the viewers of Neo Sports, Doordarshan and Britain’s Sky TV could not watch the live telecast for 15 minutes.

The live telecast started after three overs. In a press statement, Neo Sports blamed Prasar Bharti for the interrupted service.

Neo claimed that it paid Prasar Bharati the entire amount equivalent to the bank guarantee (BG) through bank demand draft on Friday, around two hours ahead of the start of the match.

"Despite this, the uplink licence to BCCI and Neo Cricket was issued past the match start time of 2.30 pm on Friday resulting in no coverage for the first few overs of the event," it said.

Neo Sports has urged that right and equal rules should be formed for live telecast. NEO Sports has rights for all of India's international matches to be played at home till 2014.

JPN/Bureau