Los Angeles: Singer-actress Jessica Simpson`s naked, pregnant pose on the cover of a magazine`s latest edition has attracted complaints from customers at a store in US.

The April cover of Elle magazine, in which the 31-year-old star barely conceals her naked form, has been covered up with pieces of cardboard or simply turned around at a supermarket in Tuscon, Arizona, reported Us magazine.

A spokeswoman for the grocery chain said it made the move to censor the cover following "multiple complaints" about the `Fashion Star` mentor`s photo.

The singer said in a recent interview that that Demi Moore-aping pic was all her idea.

"They didn`t even ask me to do that. It was my idea. It kind of just seemed a natural thing for me to do. I`m like 170 pounds and I wanted to pose nude. I try to be like 110 pounds. It`s funny to be at your heaviest and feel the most confident. I just take such pride in being a mom! I just love my body more than ever now," Simpson said.

(Agencies)