Viber on Tuesday announced the launch of Priyanka's public chat, which allows users to discover, share and follow live discussions from a wide variety of celebrities, personalities and brands across many genres including music, sports, fashion, entertainment and more.

Anyone on Viber can follow as many of these chats as they like on their mobile device. Conversations are multimedia, and include text, photos, audio, video, stickers, web links and more. Users can invite friends to follow the Public Chats that interest them, and can share content.

Priyanka started her chat by saying, "Happy New Year, I think this is a great way to start the new year to connect with all of you, I am excited to be here and look forward to some fun and meaningful interactions."

Priyanka is said to have close to 200,000 followers. Some other famous celebrities like Anushka Sharma, Parineeti Chopra, Ranveer Singh, Arjun Kapoor and Sachin Tendulkar are already active on Viber.


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