"Our target is to reach 1,000 screens quickly. The shorter target is to get to 500 screens in this financial year and then look at going to 1,000 screens," PVR Cinemas Chief Operating Officer Gautam Dutta said.

1. PVR currently operates 477 screens across 44 cities in the country.

2. It has four brands across different price points – PVR Talkies, PVR Cinemas, PVR Premium and newly launched PVR Icon.

3. The company has a capex of Rs 200 crore this fiscal, which includes Rs 135-140 crore for new projects and the remaining for renovation and the cost of each new screen is around Rs 2-2.5 crore.

4. The company would be spending Rs 60-70 lakh on marketing for the new brand PVR Icon.

5. PVR enjoys an occupancy rate of 35-37 percent, with a reported footfall of 66 million.

6.Food and beverages contribute 25 percent of the revenues, while advertising accounts for 12 percent of the income.

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