Coolpad, which holds a minority stake in the venture, is one of China's largest mobile phone companies. Coolpad had launched a sub-brand of Qiku called 'Dazen' in India earlier this year.

Qiku launched two new smartphones – Q Terra and q Luna in China in August this year. On competition with its group brand, Qian said both Dazen and Qiku can coexist. The phone - Terra 808 - will go on sale through an invite system starting December 5 on online electronics platform, Gadgets 360 for Rs 19,999.

The company is also making the device available without invite in open sale for Rs 21,999.

The device features a six-inch display, 360 OS (based on Android Lollipop), 1.82 GHz hexacore Snapdragon processor, 3GB RAM, 16GB memory (expandable upto 128GB), 3,700mAh battery, 8MP front camera and a fingerprint scanner.

The phone features dual 13MP cameras on the rear, one sensor captures colour while the second one is black and white sensor. "This helps capture images with better details and improved low light photos," Qiku India CEO Varun Sharma said. The customised OS also offers features like permission manager, battery saving mode and a heat source tracking.