As per the study, the number of initial quality problems reported by two-wheeler owners in India has declined by a significant 14 problems per 100 vehicles.
"Given the high incidence of pillion riding in India, core vehicle systems such as engine and brakes undergo a lot of stress. Therefore, it is imperative for OEMs to focus on these key systems to help enhance owners' perceptions of vehicle quality," said Mohit Arora, Executive Director at JD Power, Singapore.
With increasing competition and frequent launch of new models, sustained quality under such adverse usage conditions can be a key differentiator, he added.
According to the study, the number of initial quality problems is influenced by the incidence of pillion riding. The increase in reported problems is particularly notable in the engine, brakes and ride and handling categories.
"One-third of the two-wheeler owners ride more than 40 kilometers every day. Given this high usage, coupled with the driving conditions in India, it would be prudent for OEMs to focus on ensuring a trouble free vehicle," Kaustav Roy, Director at JD Power said.