The design is inspired by Rathore's trademark "bandhgala jacket" and the pack is crafted to deliver a unique experience to whisky lovers.

“The packaging captures a nostalgic impression of the glorious past that blends seamlessly with a contemporary feel,” said the designer.

"Indian culture has always inspired my work and this reflects in my designs for the new Johnnie Walker Black Label pack, a must-have for all who appreciate the richness and depth of this liquid," Rathore said in a statement.

"Over the last two decades, the bandhgala jacket has become a hallmark for a modern, sophisticated Asian style and represents a revival of the true legacy of a bygone era. The packaging will now flaunt the very elegance, making a statement of genuine substance in my signature designs," he added.

The new limited edition Johnnie Walker Black Label is available in Mumbai, Pune, Goa, Delhi, Haryana, Chandigarh, Karnataka and Hyderabad.


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