New Delhi: The two-day media workshop of Congress began on Monday with party vice-president Rahul Gandhi emphasizing on the need to tone up the ruling party's communication strategy and institutionalize a framework for it in all states. The conclave will mainly try to propagate UPA's achievements amongst the people, ahead of the next year’s general elections
     
In his inaugural address, the Congress vice-president said that the projection of party's image will automatically boost personal image of the individuals and asked the leaders to focus on ‘positive’ politics. He also asked the party leaders to speak in one voice and remain united. He also told them not to focus on projecting themselves as individuals but stay focused on projecting the party.
     
He said that the Opposition's propaganda against the government needs to be ‘tackled.’ Noting that the workshop will provide an opportunity for new talent to come up, Gandhi advised the youngsters to learn from elders' experience.
     
"We have to build a new India," he said. The workshop is believed to be a kind of a talent hunt, mainly to pick up new spokespersons for the party at the national and state level.
     
Besides that, it aims at chalking out plans to set up communication department in states and spread the message of food security bill and ‘UPA's growth story’ among the electorate. The programme is being attended by 200 young and experienced party workers including five from each state, 16 from NSUI and youth Congress, besides AICC national spokespersons and media panelists.
     
Union Ministers P Chidambaram, Anand Sharma, Jairam Ramesh, Shashi Tharoor and Manish Tewari will address the key sessions during the two-day programme. Information and Broadcasting Minister Manish Tewari will train the participants on preparing an effective debate or press briefing.
     
Tharoor, who was earlier Under Secretary General of UN for communication and public information, will address the meet through video conference and will focus mainly on communication challenges in the present day media scenario.
     
Chidambaram's session will focus on economy, while Sharma will speak on manufacturing policy on FDI. Congress will also unveil a new platform for disseminating party's views uniformly across the country and party spokesman Sandeep Dikshit will apprise the participants about the research methodology and linkages with AICC.

(JPN/Agencies)

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