Often being tagged as a Hindi-heartland party, the BJP has relatively lesser reach, especially in the Eastern and Southern regions of the country. Though the party has played a masterstroke by entering into alliance with several parties in Tamil Nadu, the road ahead for them is not going to be an easy one and Modi will have to bring his charisma into application in order to help his party in leaving behind an impressive impact.

In fact, after former prime minister Atal Bihari Vajpayee, Modi is the only BJP leader who needs no introduction in this southern state. Also, this is not for the first time that Tamil Nadu is witnessing BJP campaigns in full swing apart from two of the biggest leaders in the regional domain – All India Anna Dravida Munnetra Kazhagam (AIADMK) chief J Jayalalithaa and Dravida Munnetra Kazhagam (DMK) supremo M Karunanidhi.

Though Modi has emerged as the most favourite contender for Prime Minister’s post, he will have to put in Rajinikanth-like efforts to translate the support into votes. His presence in the state has, however, ‘compelled’ Tamil Nadu Chief Minister Jayalalithaa to speak against him.

And the way things are shaping up, it’s evident that apart from Congress, even BJP has become one of the major factors amid the direct contest between the AIADMK and DMK.

Though the BJP made an impressive foray into the political arena of Karnataka, they are yet to put up a convincing performance to announce their arrival in a comprehensive manner in the Tamil politics.

Vajpayee was undoubtedly treated with respect in the state and the ex-statesman enjoyed enough popularity but he could not earn the tag of vote-minting leader of the party.

After Vajpayee’s departure from mainstream politics, the BJP intensified its efforts to increase the contrast of saffron colour in Tamil Nadu. Modi has, however, been successful in leaving an imprint in the mind of the people, who are known for giving cult status to popular personalities and Modi’s persona is well-adored across the state.

Besides, his image also got a major boost due to the BJP strongman’s affinity to the J Jayalalithaa. Though the AIADMK chief by not joining hands with BJP has done a spoiler towards saffron party’s Mission Delhi, it’s believed that Modi has a B plan as well.

The BJP’s prime ministerial nominee, who has grasped the mood and air of the state overtime, has brought all small-time parties on-board.

Out of 39 seats in the state, the BJP is contesting in eight constituencies. Besides, DMDK is contesting on 14 seats, PMK on eight, MDMK on seven, KMDK and LJK will contest on one seat each.

According to political scientist M Raghvan, the NDA is in a three-cornered or multi-cornered contest on some of the seats. Though it would open its account, it can’t be said that how much BJP will gain from the direct duel between AIADMK and DMK.

Most of the people in the state are of the opinion that Modi will become the next prime minister and even Jayalalithaa will lend him support after the elections.


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