A source close to him says, “Ranbir was the first choice to be the face of the company because of his endearing personality. Also, the company was looking for an actor with a mischievousness side and thought the star would fit the bill. So they decided to approach him and were keen to have him on the board.”

It is said that the actor was in talks with the company and agreed to pay Rs 12 crore as well.

A company insider adds, “Ranbir did quote a huge amount but since most of the top actors charge similar price, the brand approved it and went ahead with their campaign. Moreover, now, since they are getting a lot of positive feedback for the commercial, they feel it was all worth it.”

The star as well as the company’s spokesperson remained unavailable for comment.

Courtesy: Mid-Day

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