The new premium cool wool range has 100 per cent wool fabric as well as blends with natural fibres such as silk, cotton and linen and could be used as trans-seasonal fibre in India which has a tropical weather.
    
Raymond also launched 20 garments collection designed by Gaurav Gupta, which would be introduced in the market by March this year.
    
The company would price the premium cool wool range starting from Rs 1,500 per meter and above, said Raymond officials.
    
"India has tropical climate and customers avoid wearing wool garment in summers as they clearly identify the fabric with winters. Indian customers need to understand the true potential, versatility and the benefits of using wool in summers," said Woolmark Company Global Strategic Advisor Peter Ackroyd.
    
Raymond Chief Marketing Officer Lifestyle Business Mrinmoy Mukherjee said:" This cool wool offerings from Raymond is the output of product engineering that is aimed at widening the appeal of wool towards new consumption possibilities."
    
Australia's Acting High Commissioner Bernard Philip, who was also present at the launch, said it would directly connect the 27,000 wool-growers of Australia owning the Woolmark to the Indian market, which is one the biggest in the world.
    
The Woolmark, established in 1964 is owned by Australian wool Innovation (AWI), a nonprofit company owned by more than 27,000 wool-growers.

(Agencies)

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