Mumbai, Jan 11 (Agencies): Reliance Brands Limited, a part of Reliance Industries, on Tuesday said it has entered in an exclusive long-term license agreement with Quiksilver Holding, a fully owned subsidiary of Quiksilver Inc, to launch it's core brands 'Quiksilver' and 'Roxy' in the South Asia region.

The association would open doors for the products of Quiksilver and Roxy to be available through Quiksilver fascia stores and other premium channels of sale in all major cities across India, Sri Lanka, Nepal and Bangladesh, a press release issued here stated.

"Our association with Quiksilver will introduce a casual, fun and adventurous lifestyle to the discerning Indian youth. We are very excited about the association which promises to pioneer a global youth trend across the region," Reliance Brands President and CEO, Darshan Mehta, said.

The first monobrand store is likely to be launched later this year with an offering to include apparel, accessories and footwear, the release said.